Emmys Producer Done+Dusted Names Melanie Fletcher as North America CEO

Longtime Executed+Dusted associate Melanie Fletcher has been promoted to CEO of North America, recognizing her shift lately towards overseeing the expansion of the manufacturing firm’s enterprise. Fletcher’s promotion comes as D+D prepares to provide the 74th Emmy Awards for NBC subsequent month, in addition to upcoming specials like ABC’s “Norman Lear: 100 Years of Music and Laughter” and “Magnificence and The Beast: A thirtieth Celebration,” and “The Kennedy Heart Honors” for CBS.

In overseeing D+D’s U.S. enterprise, she’ll deal with increasing the corporate’s output in authentic IP improvement, collection, manufacturers, stay specials, gaming and experiences. Fletcher, who has been with D+D since its early days, most not too long ago served as chief working officer.

“Truthfully, from the guts, Melanie is fucking superb,” stated D+D co-founder, TV director and Emmy nominee Hamish Hamilton. “She’s been an actual driving power inside our firm for a few years. Her imaginative and prescient and her management and her sort of motivational qualities are unparalleled. In order that’s actually why we determined to unleash her much more throughout the rising world of our enterprise. Individuals genuinely love her and her potential to encourage and encourage and lead and in addition manage.”

As Selection wrote in January, D+D has spent the previous two years shifting into new markets, together with authentic collection and specials, immersive experiences, model displays and gaming-related programming. Based on Fletcher, the corporate wound up producing 33 exhibits in 2020 and 38 packages in 2021 by way of its U.S., U.Ok. and Center East workplaces.

“I’ve to actually take a look at the imaginative and prescient of the enterprise and the way we see ourselves shifting ahead, particularly provided that the media and leisure area continues to alter at speedy tempo,” Fletcher stated. “So I’m now centered on discovering our whitespace inside all of that, after which serving to the opposite companions drive ahead their pursuits. We’re sort of fortunate to a sure extent that all of us had separate pursuits. Mine may be very a lot now to steer the enterprise ahead.”

Particularly is the necessity to create in-house IP, she added. “For the longest time we’ve not been an IP producing enterprise. We’ve been an IP leveraging enterprise, the place we’ve been gifted probably the most valuable IP on this planet to create tales and spectacles,” Fletcher stated. “We’re trusted with that IP. And I believe that’s our superpower actually, however we frequently assume why aren’t we producing our personal IP? So while in sharp focus is IP creation, and we now have a improvement workforce that may be very a lot out there with a half a dozen ideas in collection and specials, which we’re actually enthusiastic about.

“However the primary focus for us really is high quality management,” she stated. “It’s nice to increase. It’s nice to do extra work, however we’ve got been recognized for our high quality. And so a part of my job is to actually work with the increasing groups on tips on how to produce the Executed+Dusted approach, which must be a top-tier content material high quality. We’ll by no means permit that to waver.”

The CEO position means Fletcher must step again from government producing — which she admits will likely be robust, given the enjoyable of it. Her credit embody the London 2012 Olympic opening and shutting ceremonies, in addition to live performance movies with main recording artists like Coldplay, the Rolling Stones, Adele, Madonna, Shakira, Pink, Shawn Mendes and Sam Smith.

As COO, Fletcher was instrumental in serving to D+D pivot throughout the early days of the COVID-19 pandemic. “On the entire starting of COVID, it was actually robust,” Hamilton stated. “We’re an occasions firm. It actually seemed dangerous. I imply, actually, there have been tears, there have been fears. There have been households and household houses on the road. We got here collectively as a bunch, as a household and located an answer. With an enormous quantity of laborious work and innovation and a little bit of luck, it actually turned our enterprise round. The nucleus of that was seven folks mixed to make 27 world wide. We’ve come out of it supremely a lot stronger, a lot better as an organization, a lot nearer as a unit. We positively really feel stronger collectively. And in a approach a part of this announcement is Mel taking her rightful named, revered designated place. There’s now a formality to this that perhaps there wasn’t prior to now though we sort of knew it to be true.”

Fletcher will stay based mostly in Executed + Dusted’s Los Angeles workplaces, whereas Simon Pizey will stay as Group CEO main total firm management whereas additionally operating operations for England, Europe and the Center East. In addition to Hamilton, different companions embody president Ian Stewart, government producer Katy Mullan, government producer Man Carrington and government producer David Jammy.

“It’s superb that inside our household, we’ve got somebody as proficient and as distinctive as Mel,” stated Hamilton, who’s up for his seventh Emmy nomination for excellent route for a spread particular (for “The Pepsi Tremendous Bowl LVI Halftime Present Starring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar and 50 Cent:) on the Emmys this yr. “And she or he’s gonna go on the market, throw it down, and she or he’s gonna take this firm to the following degree. And you realize what, as brothers and sisters, we’re proper behind her and we couldn’t be extra proud or extra supportive.”

In taking over the CEO gig, Fletcher stated it was additionally vital to her as a girl in a male-dominated area to symbolize. “In our area of interest enterprise of stay leisure, there are only a few girls which can be within the C-suite, notably in unbiased manufacturing corporations,” she stated. “I’ve been within the enterprise since I used to be in my teenagers and I really feel like I’ve a accountability to be a pacesetter on that entrance, to point out different girls that they need to know their worth and they need to push forward. It’s that age-old saying of ‘see it, be it.’ That’s the factor I’m most proud about, that I’ve sort of cast this path now that I hope others are pondering, ‘I’ve obtained this. I’m gonna go try this.’ I believe the trade is altering, which is nice information for everybody.”

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