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Realme Overtakes Samsung in Smartphone Shipments in Q4 2021 Even Though Overall Shipment Numbers Declines: Counterpoint

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Realme has overtaken Samsung to climb as much as the second spot in India’s smartphone market within the remaining quarter of 2021, in response to information from Counterpoint Analysis. In accordance with the information, Realme climbed up from fourth place within the Indian smartphone market in the identical time final 12 months, changing into the one smartphone vendor amongst India’s prime 5 to see development on this quarter – with all others declining.

Realme Leads High 5 in This fall 2021

In accordance with Counterpoint Analysis, in This fall 2021, Realme accounted for 17% of all smartphone shipments within the Indian market. This quantity was up from 11% market share in This fall 2020. Xiaomi, nonetheless within the lead, accounted for 21% of all telephones shipped in India throughout this quarter, down from 26%. Samsung, which held 20% in 2020 and was second within the record, captured 16 % this quarter and ranked third. Vivo and Oppo made for the opposite two corporations on this quarter, with 13% and 9% market shares, respectively.

Counterpoint says that This fall 2021 noticed an 8% decline in smartphone shipments because of provide constraints around the globe. Regardless of this, India noticed a document 2021 with shipments rising 11% to succeed in 169 million models. Income from the smartphone market additionally grew to an all time excessive in 2021, crossing $38 billion with a 12 months on 12 months development of 27%.

Senior analysis analyst at Counterpoint, Prachir Singh, defined the market actions, saying, “The Indian smartphone market witnessed excessive shopper demand in 2021, making it the best-performing 12 months. This feat got here in a 12 months that witnessed provide constraints because of a mess of causes – a second and extra virulent COVID-19 wave, international part shortages and value hikes because of these shortages. The excessive alternative demand fuelled by growing smartphone affordability within the mid and high-price tiers because of promotions and reductions, in addition to higher financing choices, led to an 11% YoY development in 2021. The demand outstripped the availability within the final two quarters of 2021. Throughout This fall 2021, the smartphone market declined 8% YoY. We anticipate the availability scenario to get higher going ahead and attain normalcy by the tip of Q1 2022.”

Analysis analyst Shilpi Jain additionally acknowledged that native manufacturing has obtained a giant increase due to the Indian authorities’s manufacturing linked incentive schemes. “Native manufacturing bounced again, contributing 98% shipments in 2021, in comparison with 90% in 2020. The PLI scheme has been an excellent booster for the Indian cell manufacturing ecosystem, attracting prime gamers like Apple and Samsung to extend their ‘Make in India’ footprint and make India their export hub. Subsequently, handset exports noticed 26% YoY development in 2021,” she added.

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