Warner Bros Discovery Q2: 92M Streaming Subs, No HBO Max Breakout

Warner Bros. Discovery just isn’t going to say what number of HBO and HBO Max clients it has.

Within the second quarter, the media conglomerate mentioned HBO Max, HBO and Discovery+ subscribers mixed had been 92.1 million, up about 1.6 million from 90.4 million the prior quarter. That’s up 22% 75.8 million on a pro-forma foundation versus a 12 months earlier.

Nevertheless, WBD’s streaming companies misplaced subscribers domestically in Q2, dropping 300,000 — falling from 53.3 million within the first quarter to 53.0 million as of June 30.

For Q1, AT&T — the prior proprietor of WarnerMedia and HBO Max — had reported 76.8 million complete HBO and HBO Max subscribers worldwide, together with 48.6 million domestically. In the meantime, Discovery reported 24 million direct-to-consumer subscribers in Q1.

In saying Q2 outcomes, WBD mentioned it re-extended its settlement with AT&T to proceed to supply its web and mobility clients entry to HBO Max. It’s the primary time Warner Bros. Discovery is reporting quarterly outcomes that embrace the legacy WarnerMedia operations, after Discovery closed the acquisition of the media unit on April 8.

In the meantime, in current weeks, HBO Max quietly has been pruning content material from the service in current weeks, together with eradicating six Warner Bros. motion pictures that had been streaming solely on the platform, in an obvious effort to cut back prices.

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Beforehand, Warner Bros. Discovery has introduced intentions to mix the 2 flagship streaming platforms — HBO Max from the legacy WarnerMedia (spun off from AT&T) and Discovery’s Discovery+. In March, Forward of the shut of the deal forming Warner Bros. Discovery, CFO Gunnar Wiedenfels in February broadly sketched out a method to mix the streamers, saying that originally it might promote the pair as a bundle earlier than totally integrating them.

At the moment, HBO Max is offered for $14.99/month with out adverts and $9.99/month with adverts within the U.S. Discovery+ is priced at $6.99/month with out adverts and $4.99/month with adverts.

WBD took a step Thursday towards unifying HBO Max and Discovery+ on the content material facet, saying that Chip and Joanna Gaines’ Magnolia Community programming will likely be coming to HBO Max this September (whereas remaining on Discovery+).

HBO Max contains HBO originals like “Euphoria” and “Succession,” library content material together with “Mates” and “The Large Bang Idea,” youngsters exhibits together with “Sesame Road,” motion pictures, specials, and Max originals like “Hacks” and “The Peacemaker.”

Discovery+, in the meantime, is “the definitive non-fiction, real-life subscription streaming service,” in response to WBD. It includes exhibits from Discovery’s portfolio of networks, together with HGTV, Meals Community, TLC, ID, OWN, Journey Channel, Discovery Channel, Animal Planet and Magnolia Community, in addition to authentic titles and unique content material. On Thursday, the corporate introduced that exhibits from CNN will likely be added to Discovery+ on Aug. 19 in a brand new CNN originals hub, coming after Warner Bros. Discovery killed the standalone CNN+ service about one month after launch.

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